Launched in 1990 by Cellularline SpA., it was conceived as a distributor for the first mobile phones. Shortly after, the brand began focusing its production on mobile phone accessories, abandoning the distribution of phones, consolidated its presence in Italy and began to export products abroad. 

In 2005, Cellularline SpA. became a group, successfully imposing its leadership position in new distribution channels and new sectors and is currently the European reference brand in the market of accessories for smartphones and tablets.